Pretty good idea...

Winnipeg, the capital city of Manitoba, Canada, has changed the name of "garbage day" to "recycling day." They are re-branding in the hopes that it will slowly change people's attitudes about recycling. It's a pretty brilliant move, I think. Remove the word "trash" from the vocabulary and replace it with "recycling." Eventually, people will not think of trash as much because they don't say the word as much. It will take some time, but it's a really smart long-term move.